WhatsApp Business API is a potent tool for commerce among businesses looking to get in touch with their existing customers and a few more among the two billion users.
This product comes with numerous useful features that facilitate big corporations to establish direct one-to-one communication with their customers. WhatsApp Business API is developed for medium and large businesses enabling them to reach their customers or a wide range of users. The former was designed for small companies, while the latter was built for medium and large organizations to communicate with their customers and offer professional support at scale. In 2018, the messaging app launched WhatsApp Business and Whatsapp Business API to enable businesses to communicate with their customers. They typically used to have a separate group for customers to handle all their orders and queries. The app became so popular that people who owned small and medium businesses used it to communicate with their customers, suppliers, and employees. Of the total users, the app has added nearly half of them in just four years (2016-2020) and will be adding millions of new users every year. Twelve years later, the app has over two billion users across 180 countries who send 60 billion messages daily. It sounded a little quirky, had a few new features compared to BBM, and was gradually customized to run on different operating platforms. In 2009, a new instant messaging app, named WhatsApp, was launched in the US.
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